Looking at different logo designs

The BBC:

The BBC's logo uses a basic colour scheme of dark red and white. The logo consists on the letters BBC written in bold font within 3 white squares. Although it’s a simple logo its effective in that it stands out and can be recognised easily by the public as the BBC has become one of the most distinctive brands internationally, now used across a variety of platforms and recognised with immediacy and clarity by millions of people around the world.

CNN:

The CNN logo consists of a very definite structure to impose power; it is featured in a gracious fashion, illustrating every character of the CNN logo. The CNN logo is shaded in red, the red tint signifies the authoritative character of the brand. The inscribed initials ‘CNN’ are merged together in the CNN logo as it’s written in joint form this also brings forth a calming effect as the letters are smoothly joined together. The fonts are in bold typeface and truly depict the strong attitude held by the CNN Company. CNN logo has maintained a stable representation over the years. The CNN logo provides an elegant network identity which enhances the company attributes. 

itv NEWS :

The colours of yellow and black integrate the brand more closely with ITV1 as a channel, instead of ITV as a whole. The logo which added a gradient and rounded corners to it in 2010 has become a more bold and powerful logo, as well as showing its viewers that itv NEWS are current and upto date with technology. In some ways it shows its views that it means business, ITV News adopted the new design as well - reaffirming the fact that the brand is now meant to be closely affiliated with ITV1 as a channel.

Sky NEWS

The Sky News logo changed its direction from up and down to horizontal direction. The Sky News logo uses a simple red, white and black colour scheme that has an impact because the brand itself is a well-known all over the UK. The current logo has gradient and rounded corners which emphasises its power, and commands the attention of its viewers. This current logo was gradually phased in during April and May 2010. It first appeared for the Sky News Election Debate on April 22. It was launched in full on May 6, 2010.

      4 

News

 

 

The channel 4 news logo incorporates the channel 4 logo of a 3D '4' which allows for its audience to know that it associates itself with the channel. The logo uses a colour scheme of purple and white which is different to the typical colour schemes of other news channels that usually use red, blue or white. In some ways this diverse colour scheme draws in the channels usual audience but attracts a new range of viewers, a younger audience.

From looking at all these news logos we have discovered that a simple look has more of an impact on the audience becaue it presents a powerful, strong look and isn't in your face.

Sayonara 

Joycelyn