Genre Research

In the process of creating our news package we ad to create a complete image which we wanted to show. We could choose the modern and youthful approach or a more traditional format with a formal view. So extensive research went into this as we knew this would be a very important angle which we had to cover as essentially this is what our whole package is going to really be like. So we thought about all different possibilities, its regional point (whether it would be local, regional or national news), the register (formal or informal), audience (class, background, age etc.) and if it is going to be topic specific (whether it would focus on a certain theme like sports or economy). As a group we discussed this thoroughly, exploring different alternatives and possible branches we could lead to. In the end we landed on a package which was aimed at the youth audience but which also appeal to older audiences, which was based on news from the region of London, we also wanted a formal look but not following a traditional format, we wanted a more upbeat type of news package. Finally we, as a group, decided that we should base our news broadcast on arts and theatre within London, as the recent rise of theatre ticket sales in London.

Oliver