Thursday 15 November 2012

Market Research

Since our News package focuses on 'The adaptation between multiplex screenings to theatre productions' I decided to research the costs of theatre productions as it will link in with the idea of our news package because we'll be able to compare the price of the production when it was in cinema to the price of the production when it was in theatre. 

The Stage:

The article on the stage talks about the average west end ticket prices and how it has gone down since 2010 but somehow seems to be increasing gradually.

  •  The report details a strong year for London theatre, with already announced record box office of more than £528 million and the third highest attendances since records began of 13.9
  •  Accoring to the article west End theatre tickets are now priced at an average of £46.40, a face value increase of 2.8% on the previous year, according to the Society of London Theatre’s Box Office Data Report for 2011.


According to The Stage:


This particular article discusses how Matilda the Musical’s forthcoming London transfer will employ a ‘unique’ producing model, marking the first time the Royal Shakespeare Company has produced commercially in the West End without a business partner.

Questions and Answers on: http://thelondontheatre.com/6.html

discuss what costing when it comes to theatre hire and ticket sales and well as productions cost and how this can be a tricky it can be for them in such an economy.

Sayonara
Joycelyn

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